Since 2019, I’ve been advising on the full range of AI matters for sectors where stories, creativity, and identity matter most — including film, TV, immersive theatre, literature, music, ecommerce, and journalism. Some of my clients embrace AI, while others want to press back against it. Many don’t yet know what to do.  But wherever they are, I’ll meet them there.

ARTIFICIAL

Artificial

intelligence

Since 2019, I’ve been advising on AI issues where stories, creativity, and identity matter most. Some of my clients embrace AI, while others want to press back against it. Many don’t yet know what to do. But wherever they are, I’ll meet them there.

Specialisms

Specialisms

VOICE CLONING & DIGITAL REPLICAS

In 2019 I became one of the first lawyers in the world to specialise in deepfakes — now often called synthetic humans or digital replicas. Since then, I’ve worked with the voice actors behind chatbots including those for OpenAI’s ChatGPT, xAI’s Grok, and Amazon’s Alexa, and regularly advise on productions where AI is used to modify or generate performances. Much of that work centres on consent, confidentiality, autonomy, and dignity.

LABELLING & TRANSPARENCY

In 2020, the European Parliament asked me for my views on how the law should require deepfakes to be labelled, and in 2024 I wrote a commissioned report for the European Audiovisual Observatory on transparency when AI modified or generated performances are used in the film & TV industry.

As of 2026, European countries and some U.S. states require certain AI content to be labelled, but the rules can be confusing — especially in the creative context. I advise businesses of all types on labelling media that’s been generated or modified by AI, to include how to inform audiences while still respecting what appears on the screen.

RESPONSIBLE USE POLICIES

I help organisations establish practical rules around how AI can and cannot be used, including tool approval processes, human accountability, risk management, and when certain uses should be restricted altogether.

COPYRIGHT & CONTENT CREATION

AI isn’t just disrupting the media world — it’s disrupting copyright law, too. My expertise covers ownership, licensing, permissions and rights enforcement, with a particular focus on using human-made content to train AI algorithms, and on how to commercialise content created or modified by AI.

AI PLATFORM TERMS

The first five years of my legal career were spent advising tech companies, and today I use that experience to help people understand the contracts sitting behind AI tools and platforms. This often focuses on whether user content can be used for algorithm training, what intellectual property rights users have in generated outputs, and liability.

Highlights

  • Voice cloning


    Advising an actor on their voice licensing agreement for use across ChatGPT and other OpenAI services

  • Industry event


    Presented at BAFTA Connect Film & TV Forum, speaking on AI capabilities, consent, rights, and ownership

  • Filming agreement


    Developing Film London’s standard AI terms and advising on negotiations with Netflix. Read the case study →

  • Media appearance


    Appearing on BBC World Service's World Business Report to discuss whether Disney’s $1 billion deal with OpenAI's Sora. Listen on BBC Sounds →

  • Film location agreement


    Advising the historic Old Royal Naval College on its negotiations with Disney, covering new provisions and safeguards for AI and digital replicas

  • Deepfakes regulation


    Advising the European Parliament on legal implications and adverse impacts of unauthorised deepfakes, reported in Tackling Deepfakes in European Policy (2021) →

  • Actors and deepfakes


    Writing commissioned reports (2020, 2024) for the European Audiovisual Observatory on the legal implications of creating human digital replicas

  • Media appearance


    Appearing on BBC’s Front Row programme to discuss why some high-profile actors allow their images and voices cloned for use by AI. Listen on BBC Sounds →

  • Voice trademarking


    Writing a commissioned report for the EU Intellectual Property Office on how performers such as Taylor Swift and Matthew McConaughey are using trademarks to protect against unwanted voice cloning.

  • Voice cloning


    Advising an actor on their voice licensing agreement for use across Grok, Tesla, and other SpaceX products.

  • Film festival keynote


    Speaking at Glasgow Film Festival (2025, 2026) on AI in filmmaking, to include copyright and replica issues

  • Industry training


    Developing and providing a series of bespoke AI training sessions for professionals working across unscripted and scripted film & television

“Kelsey has been an absolute guiding light with all our legal complexities that we have faced.”

Executive
PUBLIC SECTOR, LONDON

My Approach 

  • CONTRACTS · CONSENT · REGULATION · COPYRIGHT · EU AI ACT · TRANSPARENCY

    A legal perspective focuses on the dynamics between businesses and people, and between people and their work — what's allowed, who owns what, and how risk is shared. Good legal advice will account for a client's commercial and creative goals, the tech they're using, and the bigger social and industry picture, too.

  • IDEAS & PEOPLE · IDENTITY · NARRATIVE INTEGRITY · CREATIVE CONTROL · VOICE · VISION

    A creative perspective focuses on the story and the people behind it. Those things don't always translate easily into contracts or deals, and the gap between intent or inspiration and legal implications can be significant. Bridging that gap means taking the work seriously on its own terms, not just as something to be monetised.

  • CONTENT QUALITY · DISCLOSURE · TALENT · CONTRIBUTORS · BRAND · EDITORIAL GUIDELINES

    From moodboards and drafts through to production and publication, the commercial perspective focuses on how content is developed, made, sold, paid for, and shared. In addition to the money side of things, it’s important account for what really happens on set, on air, and behind closed doors.

  • AI & ITS PRACTICAL CONTEXT · T&Cs · CONFIDENTIALITY · PROMPTS · DATASETS · IT SECURITY · LIABILITY

    A platform perspective zeroes in on the technology being used: how it's built, who's building it, and what it actually does. Knowing how tech companies (and their CEOs) think and act makes for much sharper advice — and much better protection.

  • SOCIAL & INDUSTRY IMPLICATIONS · HUMAN IN THE LOOP · ETHICS · BIAS · MISINFORMATION · SUSTAINABILITY

    The big picture includes things like AI’s impact on jobs, pay, representation, trust, and the climate crisis. Keeping pace with these concerns means following the policy debates and research closely, while keeping people at the centre of the conversation,