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Business Strategy✦
Legal Clarity✦

✦ I help clients protect their rights, navigate complex deals, and manage risk — while staying aligned with their ethos and vision. I specialise in contract negotiation and intellectual property, and am an internationally recognised legal expert on generative AI, digital replicas, and publicity law.

Kelsey Farish is a Lawyer + Consultant for

media, entertainment & online industries

Legal Services & Expertise

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Contracts and Negotiation

I draft, negotiate, and advise on virtually any type of business contract, including T&Cs, supplier terms, licences, and agency agreements. Whether for B2B or B2C, Effective contracts form the cornerstone of business relationships and strategic partnerships. Drawing on my extensive experience with contracts in the media, technology, and creative sectors, I help my clients establish clear and enforceable terms. I help clients identify and address potential risks proactively, negotiate terms that align with commercial objectives, and protect my clients from future disputes or misunderstandings. My work covers a diverse range of contracts including licensing agreements, consultancy agreements, software-as-a-service (SaaS) agreements, and comprehensive terms of service. Beyond merely drafting contracts, I offer strategic advice that ensures the agreements serve as effective tools to support growth, protect intellectual property, and foster sustainable business relationships.

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AI Law and
Digital Identity

I'm an internationally recognised expert on generative artificial intelligence and digital replicas ("deepfakes"). Since 2020, I've been advising clients on the IP, ethical issues, and compliance issues of AI, to include copyright, risk analysis, transparency, accountability, and liability (for example with regard to hallucinations or improper use of likeness). My expertise in these areas encompasses a unique combination of legal, technological and academic perspectives on multiple regulatory frameworks, intellectual property implications, and the ethical complexities associated with synthetic media. I've advised major organisations, creators, and innovators on the protection and enforcement of intellectual property rights in relation to AI-generated works, deepfake videos, voice replicas, and other digital assets. For example, I advised a medical technology company on IP considerations related to their use of machine learning and facial imaging datasets. As a thought leader and expert in AI law, I've published peer-reviewed research and frequently speak at international conferences, where I explore critical topics such as consent, authenticity, and liability associated with generative AI. I provide clear, practical advice tailored to clients navigating the complex and rapidly evolving legal landscape, ensuring their work, reputation, and rights are protected in the digital environment.

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Intellectual Property

I advise clients on copyright and trade mark law including rights enforcement, infringement, licensing strategies, public domain issues, and monetisation. My work covers practical and strategic guidance on managing intellectual property assets across various creative and commercial sectors. Recent work includes advising public sector bodies such as the UK Post Office and various UK Government agencies on trade mark registration and enforcement, ensuring their branding and IP are robustly protected. I also advised the cryptocurrency Dogecoin on its various trade mark and copyright matters, helping them navigate complex legal issues with clarity and strategic foresight. Additionally, my experience includes providing IP guidance. onfilm, publishing, and digital media projects, allowing clients to confidently commercialise and distribute content while minimising legal risks. I regularly support brands, technology companies, and content creators with trademark registrations, disputes, and enforcement actions, including advising on infringement issues that arise on platforms such as Instagram, TikTok, and YouTube. My guidance extends to monetisation strategies, including licensing agreements, co-productions, and merchandising deals—helping clients to fully realise the commercial potential of their creative assets.

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Privacy and Data Protection (GDPR)

I advise clients from all sectors on GDPR compliance, to include privacy policies, data subject rights, international data transfers, and IT security more broadly. Compliance with data protection laws such as the GDPR is critical to any modern business, especially within media, technology, and creative sectors. I guide clients through the complexities of privacy regulation, including developing policies tailored to specific business operations, advising on data subject access requests (DSARs), and ensuring compliance with rules governing international transfers of personal data. My expertise allows clients to proactively identify and mitigate data-related risks, balancing compliance obligations with business objectives. This includes advising on the compliant handling of talent data in media productions, implementing appropriate safeguards for consumer data, and navigating complex international regulatory frameworks. My practical, solutions-oriented approach ensures clients can confidently manage their data protection responsibilities, reduce risks, and build trust with stakeholders and customers.

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Publicity and Advertising

As a peer-reviewed expert in publicity (persona) rights and advertising regulations, I guide clients on protecting their image, brands, and reputation. The use of an individual's image, likeness, or persona in advertising or other commercial contexts requires careful legal consideration. With my recognised expertise in publicity and persona rights, I advise clients ranging from individuals and celebrities to advertising agencies and major brands on navigating these sensitive areas. My advice covers consent agreements, endorsement deals, and image-rights licensing, ensuring that commercial uses of a person's image or persona are legally compliant and ethically sound. I also provide strategic counsel on brand protection and advertising compliance, including avoiding misleading advertising claims and adhering to strict regulatory standards. Whether guiding individual talent or advising companies and brands on advertising strategy, I combine a pragmatic understanding of commercial objectives with deep legal expertise to ensure reputational integrity and full regulatory compliance.

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Social Media and
Internet Regulations

I advise on content ownership, brand protection, and legal compliance issues specific to social media, online platforms, and digital environments. Navigating legal risks associated with social media and online platforms requires specialised expertise. I provide clear guidance on the protection of intellectual property rights within digital contexts, addressing issues such as unauthorised use of content, platform-specific terms of service, and brand infringement. My clients include content creators, influencers, media companies, and brands seeking to safeguard their intellectual property and ensure compliance within complex digital ecosystems. My work encompasses practical advice on compliance with platform policies and digital content regulations, helping clients avoid legal pitfalls and disputes. I also advise on regulatory frameworks impacting online platforms, such as the EU Digital Services Act and UK Online Safety Act, ensuring clients remain compliant and strategically positioned to manage risk in evolving digital environments. My tailored advice empowers clients to confidently create, share, and monetise digital content within the boundaries of evolving laws and regulations.

Kelsey is a Rising Star - one of the UK’s Best Up and Coming Female Lawyers

Law.com, 2023

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GenAI Expertise

I've appeared on national news media to discuss deepfakes, AI, intellectual property, and Internet regulation. Programmes include Channel 4 Dispatches, Channel 5 News, BBC Radio 4, TRT World Roundtable, and several podcasts.

I regularly speak at industry events and specialist workshops, guest lecture at universities, and offer a range of bespoke training sessions. To view my speaker credentials, please click here.

My research has been published in peer-reviewed journals including the Journal of Intellectual Property Law & Practice and The Licensing Journal. I have also written for LexisNexis and the European Audiovisual Observatory, and authored a chapter on social media advertising for a fashion law textbook.

I am an advisory board member of vera.AI, a European research consortium working to combat disinformation. I also regularly collaborate with policy makers and academic researchers. 

Kelse's story

About Kelsey

Named as a “Rising Star – one of the UK’s Best Up and Coming Female Lawyers” in 2023 by Law.com, I am a media and entertainment lawyer and recognised as one of Europe’s foremost legal authorities on AI-generated content. My expertise bridges the gap between traditional media law and new technologies.

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I support a variety of clients across the audiovisual, publishing, and media sectors, as well as those in the creative and performing arts. As an intellectual property and technology contracts lawyer by background, my specialism lies in advising on the intersection of personality (publicity) rights, copyright, and the use of GenAI such as deepfakes. I also offer expert advice on media contracts, IP and reputation management, privacy, branding, and Internet regulations.

 

In addition to my day job as a lawyer, I regularly speak at industry events and have appeared on several news programmes to discuss the challenges and opportunities presented by AI. My research contributions appear in academic textbooks, peer-reviewed journals, and government policy publications. I am also an advisory board member of vera.ai, an EU initiative for media and journalism professionals to combat disinformation and misinformation.

 

Originally from the West Coast of the United States, I bring an international perspective to my practice. After qualifying as a solicitor (England & Wales) in 2018, I obtained a diploma from Harvard Law School’s CopyrightX course. When not at my desk, I enjoy exploring London and beyond with my husband and young son.

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Get in Touch

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You can email me directly at kelsey@reviewedandcleared.com

or alternatively, use my contact form.

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Please note that kelseyfarish.com is my personal website, and information here is not legal advice. I am always happy to discuss opportunities for speaking engagements or other advisory work.

Thanks for getting in touch!

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