I draft, negotiate, and advise on virtually any type of business contract, including T&Cs, supplier terms, licences, and agency agreements. Whether for B2B or B2C, Effective contracts form the cornerstone of business relationships and strategic partnerships. Drawing on my extensive experience with contracts in the media, technology, and creative sectors, I help my clients establish clear and enforceable terms. I help clients identify and address potential risks proactively, negotiate terms that align with commercial objectives, and protect my clients from future disputes or misunderstandings. My work covers a diverse range of contracts including licensing agreements, consultancy agreements, software-as-a-service (SaaS) agreements, and comprehensive terms of service. Beyond merely drafting contracts, I offer strategic advice that ensures the agreements serve as effective tools to support growth, protect intellectual property, and foster sustainable business relationships.

I'm an internationally recognised expert on generative artificial intelligence and digital replicas ("deepfakes"). Since 2020, I've been advising clients on the IP, ethical issues, and compliance issues of AI, to include copyright, risk analysis, transparency, accountability, and liability (for example with regard to hallucinations or improper use of likeness). My expertise in these areas encompasses a unique combination of legal, technological and academic perspectives on multiple regulatory frameworks, intellectual property implications, and the ethical complexities associated with synthetic media. I've advised major organisations, creators, and innovators on the protection and enforcement of intellectual property rights in relation to AI-generated works, deepfake videos, voice replicas, and other digital assets. For example, I advised a medical technology company on IP considerations related to their use of machine learning and facial imaging datasets. As a thought leader and expert in AI law, I've published peer-reviewed research and frequently speak at international conferences, where I explore critical topics such as consent, authenticity, and liability associated with generative AI. I provide clear, practical advice tailored to clients navigating the complex and rapidly evolving legal landscape, ensuring their work, reputation, and rights are protected in the digital environment.

I advise clients on copyright and trade mark law including rights enforcement, infringement, licensing strategies, public domain issues, and monetisation. My work covers practical and strategic guidance on managing intellectual property assets across various creative and commercial sectors. Recent work includes advising public sector bodies such as the UK Post Office and various UK Government agencies on trade mark registration and enforcement, ensuring their branding and IP are robustly protected. I also advised the cryptocurrency Dogecoin on its various trade mark and copyright matters, helping them navigate complex legal issues with clarity and strategic foresight. Additionally, my experience includes providing IP guidance. onfilm, publishing, and digital media projects, allowing clients to confidently commercialise and distribute content while minimising legal risks. I regularly support brands, technology companies, and content creators with trademark registrations, disputes, and enforcement actions, including advising on infringement issues that arise on platforms such as Instagram, TikTok, and YouTube. My guidance extends to monetisation strategies, including licensing agreements, co-productions, and merchandising deals—helping clients to fully realise the commercial potential of their creative assets.

I advise clients from all sectors on GDPR compliance, to include privacy policies, data subject rights, international data transfers, and IT security more broadly. Compliance with data protection laws such as the GDPR is critical to any modern business, especially within media, technology, and creative sectors. I guide clients through the complexities of privacy regulation, including developing policies tailored to specific business operations, advising on data subject access requests (DSARs), and ensuring compliance with rules governing international transfers of personal data. My expertise allows clients to proactively identify and mitigate data-related risks, balancing compliance obligations with business objectives. This includes advising on the compliant handling of talent data in media productions, implementing appropriate safeguards for consumer data, and navigating complex international regulatory frameworks. My practical, solutions-oriented approach ensures clients can confidently manage their data protection responsibilities, reduce risks, and build trust with stakeholders and customers.

As a peer-reviewed expert in publicity (persona) rights and advertising regulations, I guide clients on protecting their image, brands, and reputation. The use of an individual's image, likeness, or persona in advertising or other commercial contexts requires careful legal consideration. With my recognised expertise in publicity and persona rights, I advise clients ranging from individuals and celebrities to advertising agencies and major brands on navigating these sensitive areas. My advice covers consent agreements, endorsement deals, and image-rights licensing, ensuring that commercial uses of a person's image or persona are legally compliant and ethically sound. I also provide strategic counsel on brand protection and advertising compliance, including avoiding misleading advertising claims and adhering to strict regulatory standards. Whether guiding individual talent or advising companies and brands on advertising strategy, I combine a pragmatic understanding of commercial objectives with deep legal expertise to ensure reputational integrity and full regulatory compliance.

I advise on content ownership, brand protection, and legal compliance issues specific to social media, online platforms, and digital environments. Navigating legal risks associated with social media and online platforms requires specialised expertise. I provide clear guidance on the protection of intellectual property rights within digital contexts, addressing issues such as unauthorised use of content, platform-specific terms of service, and brand infringement. My clients include content creators, influencers, media companies, and brands seeking to safeguard their intellectual property and ensure compliance within complex digital ecosystems. My work encompasses practical advice on compliance with platform policies and digital content regulations, helping clients avoid legal pitfalls and disputes. I also advise on regulatory frameworks impacting online platforms, such as the EU Digital Services Act and UK Online Safety Act, ensuring clients remain compliant and strategically positioned to manage risk in evolving digital environments. My tailored advice empowers clients to confidently create, share, and monetise digital content within the boundaries of evolving laws and regulations.