Case Studies

Lawyers often share representative matters: real-world examples of the kinds of work they do, so people can get a feel for their experience. They aren’t case studies in the formal sense - just snapshots of projects I’ve worked on that reflect the range of my practice.

Sector: Fine & Creative Arts / Freelancer Economy
Legals: Business model, T&Cs, FAQs, customer trust, risk exposure

Well–Crafted is a people-focused marketplace that matches artists and organisations to build thoughtful and inclusive creative workshops. Because of its deeply human approach and work with both corporate clients as well as freelance creatives, founder Alexandra Lunn needed a tailored set of Terms & Conditions. The T&Cs needed to be robust enough to protect her business, but couldn’t overwhelm or confuse those using her service. After several Zoom calls and in-person coffee meetings together, we created a legal foundation that reflects the business’s values, while giving Alexandra peace of mind and authority when working with a range of collaborators.

Sector: Film & Television / Education
Legals: EU AI Act, Copyright Designs & Patents Act 1988, Ofcom, Equity

ScreenSkills is the UK’s industry-endorsed skills body for the screen sector. When they began developing training on artificial intelligence, I was invited to deliver a focused session on how AI tools intersect with production, legal risk, and real-world workflows — particularly in Unscripted TV. That session led to a broader advisory role, supporting ScreenSkills in building sector-wide AI literacy from the ground up. I now regularly training  and policy briefings tailored to freelance and production contexts, including guidance on IP ownership in AI-assisted workflows, AI risk matrices and legal briefings aligned with the EU AI Act and UK broadcast regulation. These now form part of ScreenSkills’ long-term education strategy, helping professionals to make confident, informed decisions as the industry adapts to  AI.

Sector: Film & Television / Tech Services
Legals: Master Services Agreement, IR35, Contractors, Insurance, Risk Mitigation

Triangle is a sustainability-focused facilities and equipment provider for the film and TV industry. As a newly launched business run by seasoned professionals, they needed legal terms that reflected their values as well as their operations. I developed a flexible Master Services Agreement that works across short-term hires and ongoing retainers, while protecting their equipment, time, and reputation. The contract balances commercial clarity with climate-conscious commitments, covering liability, insurance, client responsibilities, and payment structures. The result is a practical, scalable legal foundation that supports both innovation and trust

Crown Commercial Service
UK Government

Sector: Public Sector / Media
Legals: Procurement, Framework Agreement, IP, Advertising, Suppliers

The Crown Commercial Service is responsible for managing how the UK government buys goods and services - including online media services and out-of-home advertising space. Underpinning this important work is a core framework agreement which  enables public sector procurement with media buyers, advertisers, creative agencies, and digital platforms. In practice, this  enables national health campaigns, public safety announcements, and government communications during emergencies - for example, COVID-19 messaging, energy cost support schemes, and public transport awareness drives. When the old version of the agreement expired, I advised on and helped to redraft the updated version which covered new pricing structures, service expectations, transparency around media spend, and how to manage conflicts of interest, especially in fast-moving areas like influencer partnerships and digital campaigns. The final framework now enables Government agencies to buy and sell media and advertising services, both efficiently and consistently.

Sector: AI / Dataset Licensing
Legals: Dataset licensing, platform governance, IP, transparency, EU AI Act

Human Native is fast-growth VC-backed platform that connect rightsholders like publishers and producton companies with AI companies that actually care about paying for properly licensed datasets. Their ambition is to create a fair data ecosystem that ensures proper compensation for rights holders while enabling responsible AI development. Acting as an intermediary between both content demand and supply sides, the platform required a robust contractual foundation to limit legal exposure across payment flows, attribution, and downstream usage of datasets. I worked closely with the team to design the licensing agreements and platform terms to align with evolving AI regulation and while encouraging scalable monetisation.