Well–Crafted

Client Archetype: The Quietly Confident Artist
Sector: Fine & Creative Arts / Freelancers / Wellbeing / Worklife Balance
Legals: T&Cs, FAQs, limitation of liability, risk,

Well–Crafted is a people-focused marketplace that matches artists and corporate organisations to build thoughtful and inclusive creative workshops. 

Because of its deeply human approach and work with both corporate clients as well as freelance creatives, founder Alexandra Lunn needed a tailored set of Terms & Conditions. While the T&Cs needed to be robust enough to protect her business, they needed to be straightforward and accessible,

Alexandra was particularly concerned about things getting messy: unclear responsibilities, payment delays, IP issues, and the emotional toll of difficult partnerships. I worked closely with her to create intricate but accessible legal terms that protect her business, clarify expectations with suppliers and clients, and let her operate with confidence. I created a legal foundation that reflects the business’s values, while giving Alexandra peace of mind and authority when working with a range of collaborators. Now, she’s equipped to grow Well–Crafted sustainably—with clarity, boundaries, and trust at the centre.

Take a look at this video that Alexandra created outlining the process.