Artificial Intelligence
I’ve been working on the legal implications of AI since 2019 — three years before tools like ChatGPT and Midjourney were released. In 2020, I advised the European Parliament on deepfake regulation, highlighting the need for practical protections against unauthorised use of likeness and voice.
My work often involves:
• AI in productions (factual, unscripted, scripted)
• AI Policies and Codes of Practice / Guidance
• Internal AI use risk analysis and procedures
• AI tool T&Cs and liabilities
• Cloning / digital twins
• Confidentiality of input
• Copyright and ownership of GenAI content
• Algorithm (re)training
• Content / dataset licensing
• Consents and disclosure
• Transparency and labelling
• CP2A and Industry Codes / Standards
• Broadcaster / Ofcom / ASA Requirements
I also sit on the advisory board for vera.AI, a Horizon Europe–funded project building AI-assisted tools to help journalists detect and respond to misinformation and synthetic media.
Talent & Publicity
I advise public-facing individuals and brands on how they’re paid, credited, and represented, especially in digital-first environments.
My primary specialism is advising on the use and modification of human voices and likenesses in AI-generated content. This often involves using novel contractual provisions to solve for legislative gaps, especially where personality and publicity rights are concerned. In other words: where the law hasn’t caught up yet, I get creative with the fine print to ensure my clients are protected.
In addition to my focus on AI, I advise on brand strategy and visual identities more generally, This includes drafting agreements for influencers and agencies, as well as advising on trade marks, endorsements, and advertising regulations to like ASA/CAP.
I have also published peer-reviewed papers and academic chapters on likeness, consent, and creative agency. Key publications include “Regulatory and Legal Considerations Relating to Influencer Marketing” (Handbook of Fashion Law, 2025), and “Beauty & the Brand: Drafting Contracts for the Use of Someone’s Likeness” (JIPLP, 2020).
Internet Regulation & Data
Internet regulatory work is about the legal rules that apply to information online, especially around user generated content (UGC), personal data, and synthetic media. But more than that, it’s about understanding how the law interacts with digital culture and virtual communities.
I help production companies, broadcasters, technology startups and creative agencies interpret and apply evolving legal frameworks - including the UK Online Safety Act, EU Digital Services Act, GDPR, and the AI Act. That might involve negotiating data processing agreements, developing platform terms or content moderation policies, or aligning their social media and advertising strategies with legal obligations.
Alongside this, I also support individuals in exercising their rights, such as submitting data subject access requests (DSARs) or challenging platform decisions related to takedowns or account restrictions. This work also overlaps with my consultancy and training practice — particularly when helping clients understand not just the black-letter law, but the power dynamics and practical realities behind it.
Intellectual Property
I advise on how to protect, license and lawfully use intellectual property rights. My work spans copyright, trade marks, moral and neighbouring rights, and often involves collaborative or multi-jurisdictional contexts where things like ownership, usage, and attribution need to be handled sensitively.
Much of this work involves helping clients make strategic decisions: when to enforce, when to share, and when to walk away. Recent work includes advising a production company on how to use historical archives of photographs for a television programme, helping a VC-backed startup with complex data licensing deals, and supporting a screenwriter in the resolution of a dispute regarding her scripts.
Highlights
Representing the UK Government (DLUHC) in a successful trade mark opposition involving attempts to monopolise the term “WINDRUSH.”
Leading the IP strategy for Dogecoin for several years, including when its logo was adopted without authorisation by X (formerly Twitter) and Stake.com.
Advising an NHS Trust on the Christie’s auction of a Banksy work donated by the artist.
In addition to my law degree, I hold an MSc in EU Law from the London School of Economics, where I wrote my dissertation on copyright and streaming services. I also completed Harvard Law School’s CopyrightX programme.
