UK Government (Crown Commercial Services)

Sector: Government / Public Procurement
Themes: Media buying, framework agreements, supplier governance

A UK government department needed to update its framework for buying advertising and media services across the public sector. The goal was to make it easier for departments to work with media agencies while staying compliant with procurement rules and managing risk effectively. I advised on the drafting of a multi-lot framework agreement that included detailed terms for working with media buyers, creative agencies, and digital platforms. The framework covered pricing structures, service expectations, transparency around media spend, and how to manage conflicts of interest—especially in fast-moving areas like influencer partnerships and digital campaigns. In practice, this framework supports initiatives such as national health campaigns, public safety announcements, and government communications during emergencies—for example, COVID-19 messaging, energy cost support schemes, and public transport awareness drives. It allows public bodies to procure trusted media partners quickly, with clear standards around accountability and value for money. The final framework now enables multiple public bodies to source media services efficiently and consistently, with stronger safeguards around public spending and reputational risk.